This morning’s Orlando Sentinel had a great feature on a new toy company called “IAmElemental” created by two Moms. The company – which recently ran an incredibly successful Kickstarter campaign – is designing and manufacturing a series of action figures for girls. The toys are meant to empower girls and aim to “reinvent the superhero myth.” In addition to more realistic body images for the IAmElemental superheroes, each character also represents an “element” of courage.
IAmElemental is very inspirational (not just for us as a fellow toy startup!) but as two parents trying to make their kids’ lives better and – in the process – helping all children.